Your car is now a technology product.
The electrification of the automotive industry is not just a trend but a transformative shift that is redefining the very essence of what a brand means in the context of transportation. With the shift to electric vehicles (EVs) and the integration of advanced technology, the traditional concept of the car is being revolutionized. However, many companies are struggling to align their services with the evolving EV experience, hindered by a lack of capability integration and legacy systems that are only interested in their own efficiency and control.
In this insight, we will explore the challenges faced and the strategies for focusing services for the full EV experience, emphasizing why we pursue value by driving more coverage of convenience, cost and experience to you.
We're tracking to a global EV fleet over 300M by 2030, accounting for 60% of new car sales; we consumed more then 50TWh of energy displacing over 7Mb/d of oil and spent US$ 250Billion globally on EV purchases just in 2021.
It's why we are working to get services that meets your needs and in ways the markets can invest across the policy and time settings that governments are mandating, and with 16M EVs on the road today things are already inadequate; no one wants things left to chance.
Focusing on your Experience;
we live in the networks we create.
The Challenge of Integration
One of the fundamental challenges in embracing the EV experience is the lack of seamless integration of capabilities and robust services that we all expect. As companies invest in advanced technologies to power our drive, they often struggle to translate these investments into services that truly meet our cost, coverage, and convenience expectations.
The disconnection between technology investments and their practical application can lead to frustrations, and then we are left with an underwhelming experience that falls short of what we actually need.
Navigating Legacy Systems
The incumbent systems in many automotive and energy companies often fail to provide the support needed for the seamless transition into the EV age. This lack of support can result in forced changes that leave us feeling like we have lost control over their driving experience, or that we are getting pushed into a negative experience burdened by their out dated ways not fit we actually need.
The shift to electrification, while promising many benefits, can be challenging for everyone when it disrupts the traditional expectation. The incompatibility between systems built for another era and the demands of electrification can create a rift between the past and the future.
EV as a Technology Product
The electrification of vehicles has turned cars into sophisticated technology products. EVs are not just about transportation but are intricately linked with cutting-edge ecosystems that underpin their operation. This change demands a shift in focus for brands also, and how they bring you to their technology.
To ensure you understand and have more clarity of the technology offers the opportunity to develop better brand loyalty around how you experience that technology, certainly a change in how those companies bring their customers into the experience given EV is a new ecosystem and then how you can integrate their technology effectively into others for the experience you want.
Unbox Technology for Experience
To foster customer loyalty in the era of EVs, companies must leverage their investments in cutting-edge technology. The experience should not be left to chance, but should be a calculated and deliberate outcome of the integration of technology and customer needs. Providing convenience and value through technology is the key to ensuring that customers remain loyal to the brand.
The Pitfall of Legacy Systems
Many companies continue to grapple with the limitations of legacy systems, which are often focused on their own operational efficiency rather than aligning with the evolving customer experience. They hope that a collection of disparate technologies, lacking organizational capability, will somehow miraculously deliver on the heightened expectations and demands for EV solutions.
However, the reality is that these legacy systems, burdened by expanding complexity, are only understood by those operating them. They fall short in their ability to meet the evolving needs of the market
Unlocking your Experience
To unlock the true potential of the EV experience, the Hitro framework challenges these head-on. This involves rethinking the integration of capabilities and business as usual connection for legacy systems that actually modernize, and focusing on technology investments that enhance your drive for the road ahead. We feel it's essential to bridge the gap between technology and convenience, transforming the experience into one that you can better control, trust and enjoy.
In conclusion, the electrification of transport is a transformative shift that demands a bit of a reorientation of you pull the services you need and how companies provide them. By focusing on the EV experience, aligning technology investments with your needs, and addressing some legacy system complexities we all can unbox the benefit, access more convenience, and loyalty that will define what brand means in the EV era. The road ahead may be complex, but we feel it is paved with opportunities for those who focus on the evolving needs of their customers in ways you can trust the drive.